Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color.
Color Theory Links
Do your own research.
Basic Color Theory
Color Theory In Marketing
How to use colors in marketing and advertising (Incredibly useful breakdown of colors and their uses)
Color For Web
Color Combination Sites
Color and Hue Test
The X-Rite Color Challenge and Hue Test
Just Cool Color Links
Point your iPhone's camera anywhere, and Kuler captures the dominant colors from your surroundings,
then creates a palette for you to design with.
3D Decoder Glasses - Special lenses of Red / Red or any identical color for decoding secret
messages. Great for sweepstakes and special prize giveaways. You'll be the winner when you punch
up your promotion with our decoder glasses.
Op Art Links