Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color.
Color Theory Links
Do your own research.
Basic Color Theory
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Color Theory for Designers, Part 1: The Meaning of Color - Smashing Magazine
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Color Theory for Designers, Part 2: Understanding Concepts And Terminology - Smashing Magazine
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Color Theory for Designers, Part 3: How To Create Your Own Color Schemes - Smashing Magazine
Color Theory In Marketing
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Business Blog / How do Colors Affect Purchases? - Infographic by COLOURloverss
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How to use colors in marketing and advertising (Incredibly useful breakdown of colors and their uses)
Color For Web
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50 Bright and Vibrant Web Designs – Color Inspiration : Speckyboy Design Magazine
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Business Blog / How Colors Change on the Web (or Don’t) by COLOURlovers :: COLOURlovers
Color Combination Sites
Color and Hue Test
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The X-Rite Color Challenge and Hue Test
Color Psychology
Just Cool Color Links
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