Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color.
Color Theory Links
Introduction | Color Theory Basics Powerpoint
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Do your own research. Please classtime doing pre-production
Basic Color Theory
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Color Theory for Designers, Part 1: The Meaning of Color - Smashing Magazine
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Color Theory for Designers, Part 2: Understanding Concepts And Terminology - Smashing Magazine
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Color Theory for Designers, Part 3: How To Create Your Own Color Schemes - Smashing Magazine
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Color Theory In Marketing
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Business Blog / How Do Colors Affect Purchases? - Infographic by COLOURloverss
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How to use colors in marketing and advertising (Incredibly useful breakdown of colors and their uses)
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Color For Web
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50 Bright and Vibrant Web Designs – Color Inspiration | Speckyboy Design Magazine
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Business Blog / How Colors Change on the Web (or Don’t) by COLOURlovers | COLOURlovers
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Color Combination Sites
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Adobe Color | Color Wheel and multiple color combination options
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Color and Hue Test
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The X-Rite Color Challenge and Hue Test
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Color Psychology
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Just Cool Color Links
Op Art Links
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Op Art History
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What Is Op Art? | Thoughtco.com
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History Of Op Art | Tate Museum
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Op Art Artists
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Victor Vasarely